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The world’s leading poker magazine, Bluff is launching in South Africa in April 2008. As the official digital media partners for the World Series of Poker, Bluff boasts a monthly print-run of over 200,000 copies in the USA and will form the cornerstone of the local poker community in South Africa.
Bluff features content from top professional poker players, making it a magazine written for players, by players. These include the likes of Mike Caro, Annie Duke, Phil Laak, 2007 Bluff Magazine Player-of-the-Year Bill Edler and many others.
Bluff SA is published under license from Bluff Media in the USA by the Maverick Publishing Company who are behind other leading niche titles such as Muscle Evolution and Fitness Magazine.
“These are exciting times for the local poker industry. The phenomenon of poker has taken South Africa by storm, and having our very own finish third in the World Series of Poker has put SA on the poker map internationally,” said Andrew Carruthers, Managing Director of The Maverick Publishing Company of the third place finish of South African Raymond Rahme in the 2007 WSOP main event.
He also says that cash games and online players are churning out a new league of South African tournament players, all passionate about the game and hungry for the respect that comes with top placings.
“Bluff SA is dedicated to the growth of the industry in South Africa, the education of players and supplying the local market with authoritative and informative content.” Carruthers said. “Simply put - we’re all about ‘The Thrill of Poker’.”
Bluff SA will be advertising on the All Africa Poker Channel on DSTV channel 393 and is collaborating with other local media providers to bring more poker-related content to the airwaves.
Bluff SA will also be featured on the All Africa Poker Channel in five-minute episodes of the Bluff Magazine Guide to Winning Poker, where top poker players and writers for the magazine will provide helpful strategic tips and tricks.
The magazine will be available on South African shelves beginning Monday, 31st March 2008.